![]() ![]() Salesforce Genie and Slack canvas dominated the conversations happening around the event. Green for the environment, gold for Salesforce’s Golden Hoodie program. Throughout the keynote, fake butterflies flapped in the trees, and the lighting color shifted depending on the topic.The two highlighted the Trailblazer program, product updates for Salesforce and Slack, and Salesforce’s commitment to the environment and San Francisco public institutions.Then, co-CEOs Marc Benioff and Bret Taylor came onstage to kick off the keynote. Surprise guest Lenny Kravitz took the stage next, with Salesforce mascot Astro strumming a guitar on-screen. The conference opened with a traditional Hawaiian blessing over the Dreamforce “Ohana” Salesforce’s Hawaii obsession persists despite allegations of cultural appropriation. This year’s conference is considerably smaller, but navigating to various conference buildings still feels like incredibly hard work, and there’s no shortage of Salesforce’s very specific, cultish culture. The last full-fledged annual Salesforce conference was in 2019 and drew 171,000 attendees. Plus, some 40,000 professionals dressed in business casual (and Dreamforce-branded sneakers). Yes, that means the full Disneylandification of downtown San Francisco is complete, including waterfalls, people clad in cartoon bear costumes and soft jungle sounds pouring out of speakers.
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